After PokerStars wins the EGR Operator of the Year award for the third successive year, Lee Davy, shares player opinion and questions justification of the award.

When not writing about poker, I am helping people quit alcohol through my company Needy Helper. I have been working hard to understand my customer, provide them with the value they crave and grow my business. A friend suggested listening to the This is Your Life podcast with Michael Hyatt.

I listened to five or six episodes. Instead of feeling positive and accruing new ideas to introduce into my business – I came away with a nasty taste of distrust.

Each episode was carefully designed to manipulate the listener into purchasing a particular product. In one sense, this is a good thing. Hyatt understands the worldview of his customer. He provides training courses, webinars and books that solve some of his customers biggest issues. He then sells these through his carefully choreographed podcasts.