DraftKings, FanDuel pull sports betting ads from Illinois airwaves

Sports betting operators DraftKings and FanDuel have pulled ads targeting an Illinois casino operator at the request of the state’s governor.

On Thursday, a new DraftKings- and FanDuel-supported advocacy group calling itself Bet On Illinois (BOI) launched a video ad campaign calling for equal opportunity to apply for the state’s proposed sports betting licenses.

On Friday, BOI announced it was suspending its ad campaign, which had pledged to spend $1m in the remaining week or so that the Illinois legislature has to pass its proposed gambling legislation. BOI spokesman Marc LaVorgna said the ad was “suspended for the time being” at Gov. J.B. Pritzker’s request “while we engage in productive discussions to deliver smart sports betting legislation” before the current session concludes.

While the video never mentioned his name, the ads targeted Rivers Casino Des Plaines operator Neil Bluhm (Rush Street Gaming) for supporting amendments to the betting legislation that would put ‘bad actors’ such as DraftKings and FanDuel in a three-year betting ‘penalty box.’ The sites stand accused of offering daily fantasy sports in the state despite the attorney general’s 2015 opinion that DFS was illegal gambling.