Daily fantasy sports operator DraftKings has signed a trio of high-profile English Premier League football sponsorships ahead of the company’s UK market launch.

On Wednesday, DraftKings announced it had entered into official DFS partnerships with EPL clubs Arsenal, Liverpool and Watford. Terms weren’t disclosed but likely didn’t come cheap, underscoring DraftKings’ eagerness to open up revenue streams outside the US.

Whatever they cost, DraftKings’ deals entitle it to lots of in-stadium branding and marketing promotions via the clubs’ digital and social media channels. DraftKings’ UK players will have the opportunity to win match tickets, autographed swag and “unique experiences” with the clubs. (Who’s up for a group shower? No? How about pretending to snort cocaine with Robbie Fowler?)

The Arsenal deal was listed as “long-term” in duration, while Liverpool specified a three-year term. Marketing news site The Drum is as yet the only one reporting the Watford deal, as the club’s site makes no mention of any DraftKings tie-up.