ePlay Digital’s acquisition of PokerVision Media set to launch new poker TV revolution

Calgary, Alberta – December 2016 – ePlay Digital Inc. (the “Company”) (CSE:EPY) PokerVision Media Inc. (“PVN”), a subdivision of ePlay Digital today announced its plans for a multi-platform digital TV channel that will bridge poker, gaming, eSports and sports content with previously unseen levels of interactivity. The new PVN Digital TV channel is expected to launch in Canada during the first half of 2017. The company’s leadership is currently obtaining studio space in multiple cities across the country while finalizing its programming structure and building interactive digital applications for poker, gaming, sports and eSports programming. Master control, broadcast studios and production facilities are already operational in Calgary, Alberta and Toronto, Ontario.

PVN will provide Live Event coverage of premier poker tournaments in Canada and from around the world with new and engaging technology to enhance and gamify the viewers and players experiences. The network will also feature original reality programming, sports handicapping, as well as eSports and gaming shows. “No other TV network in Canada has been created from the ground up with social, mobile engagement, augmented reality, and gamification,” says Jim Nelles, Head of Broadcasting for PVN. “The days of single-screen viewing are gone. Audiences expect great content on a TV screen complemented by interactivity on tablet and mobile. PVN is stepping up to deliver exactly that. We will drive larger and engaged audiences in the face of massive competition for viewership.”

According to Canadian viewing data from Numeris, digital TV viewership has grown by 21.4 per cent since 2013, even while conventional TV viewership has dropped 6.5 per cent. TV viewership is under pressure from online content and services like Facebook and Netflix, however PVN is offering an underserved audience sought-after content which can continue growth in a complex TV ecosystem.

“The television and media industry is rapidly changing and PVN is set to showcase how venues, professional and amateur players, digital and traditional platforms, and advertisers integrate to engage audiences,” says Trevor Doerksen, CEO and President of ePlay Digital.