FA Officials Considering Rebranding the FA Cup in £30m Deal With Emirates

News reports suggest that Football Association officials are considering rebranding the FA Cup to the Emirates FA Cup in a sponsorship deal worth a purported £30m over three years.

“Look at this.” My Mum said, pointing to the back page of The Sun, “Nobody gives a shit about football these days. I give up.”

I looked.

The FA Cup was going to rebranded as the Emirates FA Cup.