Famer, Alliance Fastpitch Announce Multi-Year Partnership to Deliver Softball Training Curriculum

Famer, the virtual sports coaching and mentorship platform, today announced a partnership with The Alliance Fastpitch, the fast-growing national organization unifying the sport of fastpitch softball with a player-first approach to adding value, purpose, recognition and top-level championship play. Founded in 2020, The Alliance Fastpitch has quickly grown to over 700 teams, and 10,000 members connecting top programs and teams nationwide through six regional Member Leagues including the Pacific Coast Fastpitch League, Heart of America Fastpitch League, Northeast Fastpitch League, Rocky Mountain Fastpitch League, Southeastern Fastpitch League and Texas Fastpitch League.

Under terms of the deal, Famer’s video production arm, Famer Productions, will work with The Alliance Fastpitch to produce a custom library of hundreds of holistic player and coach training videos covering everything from softball skills, drills and game situations, to sport specific training, to leadership and mental toughness. Typically priced at $60 annually per player or coach on the Famer app, this content will be included free to every member of the Alliance as part of their efforts to provide value to their members. Drills will be led by some of the top coaches in the game of fastpitch softball, such as Marty Tyson and Mike Stith, as well as current and former professional and National team players like Natasha Watley. Alliance Fastpitch members will download the Famer app and receive exclusive weekly content from The Alliance year-round.

“Famer shares The Alliance’s mission to deliver content and experiences that allow players and coaches to reach their full potential,” said Famer Chief Revenue Officer Bill Richardson. “We are proud to have been chosen to power The Alliance’s digital member development programming and we are excited to welcome the very best fastpitch coaches, players and organizations in the nation onto the Famer platform. In 2020, virtual coaching and training became a critical component of the way many organizations stay connected to their athletes. As we emerge from the pandemic, physical and digital training has merged forever. This partnership demonstrates the value of virtual coaching and mentorship extending and enhancing the core work coaches and athletes do on the field.”

“One of our goals as The Alliance Fastpitch is to drive athlete-centric programming and create development-based resources that elevate our game and participants,” says Jami Lobpries, Executive Director of The Alliance Fastpitch. “There is a need at the youth level to have a centralized location for continued learning, sharing of best practices, mentorship, and certified training. Famer enables us to bring together our best resources, including our cohesive network of the best minds in the game, and share those amongst our members in an innovative manner. With Famer, we will be at the forefront of education and innovation for our sport and will continue to add even more value to our Alliance membership”.

Famer and The Alliance will work closely to bring the best coaching and mentorship programming exclusively to The Alliance Fastpitch members. Along with the national membership curriculum, local organizations in The Alliance will also be able to use the Famer Team platform to provide interactive team training with group chat and workouts with their own custom content on top of the core Alliance video library. The Alliance Fastpitch empowers all players, coaches and member organizations to develop their skills and be their best both on and off the field.

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About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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