Famer, US Sports Camps Partner to Launch Interactive Virtual Youth Camp Programs For Summer 2020

US Sports Camps

Famer, the sports coaching and mentorship mobile platform, today announced a landmark partnership with US Sports Camps, the largest and most successful youth sports summer program in North America, to bring an interactive and substantive training experience to thousands of young athletes displaced from camp due to COVID-19. US Sports Camps (USSC) is the licensed operator of the NIKE Sports Camps and operates over 1,000 camps in 16 different sports totaling more than 100,000 campers annually.

“Our goal this spring was to bring our unique cloud based interactive training technology to the camps market to give kids and parents a meaningful and worthwhile summer experience,” said Famer CEO Rich Abend. “Through launching the concept with the industry leader, US Sports Camps, we know we have found a fun and powerful alternative to keep kids engaged and active, and coaches involved and earning money doing what they love. Our business has grown ten-fold during COVID-19, and we are thrilled to be the go-to solution for virtual training which will continue to be important to athletes and coaches even after we all return to the fields and courts.”

For the past month, USSC has rolled out its new Famer-based digital training platform for virtual camps with select coaches and the early feedback has been very positive from parents and kids.

“This has been a difficult time for us at US Sports Camps,” says Justin Hoeveler, EVP of US Sports Camps. “2020 is the first summer in 48 years that we haven’t operated in-person summer sports camps for young athletes. While we decided early in the Spring that there was too much uncertainty around Covid-19 for us to feel comfortable operating our physical camps we did know that the demand for quality coaching and structured training for our campers would remain strong. The partnership with Famer has been tremendous so far. The testing we’ve done this Spring has given us a window to see how young athletes, coaches, and parents can interact, learn and have a positive virtual experience that enhances skill development and athletic performance. We’re excited to continue to digitally connect our coaches and campers through the summer and beyond.”

USSC and its coaches film dynamic skills and drills videos and upload them to the Famer platform. These drill videos are grouped into workouts that are then distributed to campers to view, perform, and record (if they choose). The drill videos that campers record are then shared with USSC coaches to review for accountability and provide feedback through a number of Famer analysis tools like voiceover, telestration, and text. Athletes can choose to sign up for group based or individual digital/virtual camps on Famer for programs lasting between two to five weeks in length. Campers in group-based training are able to interact with each other and their coach in a multi-media group chat that creates camp-like camaraderie.
Famer supports organizations, clubs, and coaches by allowing them to upload their own personal training content or engage with Famer Productions to create custom professionally produced, edited, and curated content that can be hosted, distributed on its platform. Famer was designed to complement in-person practices and training pre-COVID, but with social distancing it has become an essential partner to hundreds of organizations.
Information and registration for the USSC summer virtual youth camp programs can be found at https://www.ussportscamps.com/nike-sports-camps-virtual-training

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Authored by: Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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