Fantasy football start up Oulala targets UK sports gaming market with new monetized platform

LONDON – October 2015 – Oulala.com, the daily fantasy football platform, has unveiled a new monetized version of its site, which is available to consumers in the UK for the very first time.

Founded in 2013, Oulala allows users to create their own fantasy football team and compete against their friends or other users to win real money.

The first and only daily fantasy football platform based on skill as opposed to luck, Oulala uses a unique scoring system, created using historical data provided by Opta. The platform is also believed to be the first to offer users the opportunity to make changes in ‘real time’ as games are played.

Users can choose from multiple daily leagues and can choose players from many football leagues, including England, Spain, France and Italy.