FlowPlay Launches In-Game Fundraiser in Partnership with American Cancer Society

Sales of Virtual Goods within Vegas World Will Benefit Cancer Support Services and Raise Awareness Throughout March

SEATTLE – March 2016 – FlowPlay, a leader in virtual world games and technology, today announced the launch of an in-game campaign to raise funds for the American Cancer Society (ACS) during the month of March. This is the first campaign of its kind for ACS, and taps into a dedicated community of millions of players of FlowPlay’s online game, Vegas World. Players can participate by purchasing ACS-branded virtual goods through March 28, with 100 percent of the proceeds benefitting ACS’s Road To Recovery program.

Every day, thousands of cancer patients have to get to and from treatment, but many do not have access to transportation. The Road To Recovery program serves an important role in ensuring that people with cancer who do not have a ride or are unable to drive themselves have a way to make it to their appointments. In 2015, American Cancer Society provided nearly 186,000 free rides through the program, but the need remains great. All funds from FlowPlay’s campaign will directly support the many patients who still need rides so they do not miss potentially life-saving treatment due to lack of transportation.

“It’s really exciting when a company comes up with a creative campaign to support an American Cancer Society program,” said Stephanie Christensen, executive vice president, American Cancer Society Great West Division. “When FlowPlay proposed an in-game fundraiser for Vegas World, we were immediately inspired by the creativity of the idea and the opportunity to raise awareness within the game and most importantly to generate funds to provide rides for patients to get to their cancer treatment. We look forward to connecting with the Vegas World community and working with the team at FlowPlay to make this campaign successful.”

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