Fortuna Entertainment to pay up to €135m for Hattrick Sports

Central and Eastern European sports betting and lottery operator Fortuna Entertainment Group has bolstered its regional presence while also expanding its geographical reach through the acquisition of Hattrick Sports.

On Thursday, Fortuna announced that it had reached a deal to acquire 100% of Hattrick Sports Group Ltd., Ireland. Terms of the sale weren’t disclosed but Czech media reported that the deal involved an €85m upfront payment with a maximum possible top-up of €50m if the Hattrick brands meet certain performance benchmarks.

Fortuna cautioned that the sale remains subject to regulatory approval and the companies will continue to operate as separate entities until this approval has been granted.

Hattrick’s holdings include Casa Pariurilor, the leading betting operator in Romania. Hattrick’s brands also include Prva Sportska Kladionica (PSK), the second largest operator in Croatia, and Hattrick is also a joint venture partner in Spanish online and retail betting operator Luckia.