Fresh set of ‘irresponsible,’ ‘misleading’ promos draw UK advertising watchdog’s ire

Two online gambling operators recently received an earful from the Advertising Standards Authority (ASA) over promotions that the UK watchdog deemed “irresponsible” and “misleading.”

First up is Gibraltar-based Coral Interactive, whose TV advertisement was banned for putting pressure on players to gamble.

The TV ad in question was broadcasted on April 16, 2017, and featured stylized clips of footballers with a voiceover stating, “The beautiful game you can watch it or you can get involved in it with the latest Coral action. So are you a spectator or are you a player? You decide. Coral. Get in on the action.”

Two complainants, however, challenged whether the voicer implied only gamblers were true “players” and that gambling was better than watching the sport.

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The Daily Payoff
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