Full Tilt is keen to expand into the deeper world of gamers by attempting to get their play money client on the Steam platform.

When my son suggested we play a ‘brilliant new game called Goat Simulator’ I thought he was taking the Michael. He’s a Call of Duty obsessive who learned how to kick a football playing countless hours of FIFA.

A PC game where you control a goat?

It sounded like a bag of spanners to me.