London 8th June 2016: Independent gambling watchdog, The Senet Group, today releases a national advertising campaign ahead of the UEFA Euro 2016 football tournament, to encourage responsible gambling during what is set to be the biggest gambling event of 2016.

First released last year, the ‘Bad Betty’ campaign has been refreshed to include football specific messages and tips to help gamblers stay in control and spot the signs of problem gambling.

Created by advertising agency The Corner, the campaign features The Senet Group’s slogan ‘When the fun stops, stop’ and will run on TV, in the press and on social. The TV ad re-works Ram Jam’s 70s hit ‘Black Betty’, with people reminding a gambler to pause and think about his actions. Gambleaware.co.uk features prominently in the ads, as a source of advice for those who may have a problem with gambling.

Recent independent research showed that the campaign has helped over a third of regular gamblers control their gambling, and more than two million people have directly quoted ‘when the fun stops, stop’