GAN Launches Internet Sports Betting for Parx Casino

GAN, an award-winning developer and supplier of enterprise-level B2B Internet gambling software, services and online gaming content in the United States, today announces that GAN and Greenwood Gaming & Entertainment, Inc. trading as ‘Parx Casino’ (“Parx Casino”) have launched Internet sports betting in the Commonwealth of Pennsylvania and as of yesterday, is now available online 24/7 following a three-day soft launch period.

Parx Casino’s nominated third party sports betting application software provider KAMBI was integrated by GAN into the GAN Platform. Parx Casino patrons can also link their Reward Card online to their counterpart Internet gambling account, enabled by GAN’s U.S. patented integration framework. Internet casino gaming is expected to launch on July 15, subject to all requisite regulatory approvals.

Highlights

Pennsylvanian regulated Retail Sports betting is forecast to generate in excess of $100m1 in gross win in the first 12 months and Internet Sports betting is forecast to generate a further $189m2 in the same period, in addition to the Pennsylvanian regulated Internet Gaming market forecast to generate $200m3 in gross gaming revenue online during the first twelve months of operation.

Parx owns and operates the #1 land-based casino property in Pennsylvania located a short distance from Philadelphia, Pennsylvania’s largest city. In the most recent fiscal year ended June 30, 2018, Parx Casino generated $570m from on-property slot machines and table games, representing an 18% share of the Pennsylvania’s $3.2bn gaming market.

GAN’s US-patented technology enables Parx Casino patrons enrolled in the on-property loyalty program, to sign up online and instantly link their reward cards to their online account permitting those guests to trade in their reward points earned from on-property gaming for cash online and/or to earn rewards points from Internet gaming and/or sports betting to be subsequently redeemed on-property.

Authored by: Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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