GAN, SBTech ink US-facing sports betting partnership

Gaming technology providers GAN and SBTech have formed a strategic relationship to prepare for the expected legalization of sports betting in the United States.

On Monday, the two companies announced their prospective deal under which SBTech would provide real-money sports betting services to GAN’s US casino clients, more than a dozen of which currently utilize GAN’s Simulated Gaming free-play online social casino product.

Specifically, GAN’s GameStack enterprise software platform will integrate SBTech’s sports betting solution, allowing GAN’s casino clients to offer sports betting options via both retail and online positions.

SBTech CEO Richard Carter called the new partnership “a logical step for SBTECH and allows the company to rapidly introduce its sports betting technology and services to a wide range of US casinos.”