Worldpay predicts a 40% increase in online gambling activity ahead of election

June 2017 – London — Worldpay, a global leader in payments, is expecting a significant boost in online betting volumes as political gambling takes a hold of the UK ahead of this year’s general election.

The data, looking at the increase in betting around last year’s Brexit referendum and the 2015 general election, shows that betting on political events is rising by nearly 10% year-on-year. If this trend continues, online bookmakers may see betting volumes soar by as much as 40%, compared to an average day.

Worldpay’s analysis of gambling data from last year’s Brexit vote found that online betting volume was up by 30% on the day of the referendum, and turnover was also up by 32% compared to that of an average day. With reports of wagers up to £360,000 being placed on this year’s election, there’s no doubt that David Dimbleby won’t be the only one up all night keenly watching the results roll in.