This is a guest contribution by SafeCharge (Israel) Ltd. General Manager Shemer Katz . If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

How do you optimize your payments strategy, to maximize sales and minimise risk so that your business reaches its full potential?

If you’re running an online gaming business, having an effective, flexible payments strategy is key to your success. There are a number of tactics that you can use, some depend on your payment partner, others on your individual client base, and sometimes the nature of your product may dictate the tactics you need to use to optimize your payments. No matter how good your site is, having the best possible payment strategy is crucial to keep your business sustainable and allow expansion.

There are four main areas of payments that are particularly important for an online gaming merchant – conversion/retention, risk management, localisation/customisation, and flexibility.