GVC and Gamevy join forces for direct supply agreement to boost instant win offering

Gamevy – known for their unusual instant win games – announce a direct supply agreement with the GVC group. The two companies plan to launch a number of Gamevy’s unique games on several sites – including bwin, partypoker, partycasino and gamebookers.

‘We are thrilled to make this announcement,’ comments Helen Walton, Gamevy’s Chief Commercial Officer. “We’ve seen a real shift in the last year as more operators appreciate how instant win games can help them convert players onto the casino tab. We also see how the most forward-thinking operators recognize that investing in product innovation can increase differentiation and brand loyalty.”

Gamevy’s content has been delivering impressive results with lottery, casino and sportsbook players across Europe with their unique games that put the player in charge. Designed mobile-first and encouraging players to touch and interact with the device, the games appeal to a softer player-base and to younger customers, acting as an innovative conversion path to the games and casino tab.

GVC is one of the leading operators in the world in product innovation, developing and partnering with the most talented suppliers to deliver unique content to their players.

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