The World Poker Fund has issued a press release stating that rap star Soulja Boy will be paid $400m in a five-year deal to endorse the likes of CelebrityWorld.com and InSkyCasino.com, but is it real?

How much did PokerStars pay for the signatures of Rafael Nadal, Cristiano Ronaldo, and Neymar Jr?

According to Forbes, Ronaldo was the third highest paid sportsman in the world in 2015 with an estimated annual haul of $79.6m. The lion share of that bounty came in the form of his Real Madrid salary, with $27m coming from endorsement deals such as the one he has with PokerStars.

If you want your brand to belong to the world’s most famous human billboards, it’s going to cost a pretty penny.