Hell, much like the tundra of Lambeau Field, has officially frozen over as the National Football League goes looking for its first sports betting executive.

On Thursday, Legal Sports Report broke the news that the NFL was quietly putting out feelers for its first vice-president of sports betting. Yes, the league that worked hardest to stall New Jersey’s multi-year quest to overturn the federal betting prohibition is now looking for someone to help them capture those sweet, sweet betting bucks.

According to the report, the NFL’s new hire will have four main areas of responsibility, only one of which is related to preserving the integrity of its product, while the other three are primarily about (surprise!) maximizing revenue.

Those last three items include growing the NFL’s brand and reputation, growing fan engagement not just in the US but internationally, and boosting the value of the NFL’s official data and intellectual property. The new VP will also work with the NFL’s media department to distribute “content for gaming purposes and the integration of gaming products into the NFL’s platforms.”