Hills partners with Spurs; Marathonbet inks Malaga; 888Sport opens travel agency

With a new football season almost upon us, betting companies continue to scramble to lock down highly visible sponsorship deals.

This week, online bookie Marathonbet announced a two-year deal with Malaga CF that will see the bookmaker’s logo proudly adorning the La Liga side’s shirtfronts. The deal comes following the January launch of the operator’s Spanish-facing site Marathonbet.es.

The deal, which holds an option for a third year, also offers Marathonbet lots of advertising opportunities inside Malaga’s La Rosaleda stadium, as well as major visibility across the team’s training gear and backroom staff apparel.

Malaga joins a long list of Marathonbet football tie-ups, including betting partnerships with English Premier League mainstays Manchester United, Liverpool and Middlesbrough, as well as Football League Championship side Derby County.