Horseracing still twice the size of Australia’s sports betting market

Horseracing remains Australia’s favorite gambling activity, despite the headline-grabbing rantings of anti-gambling activists regarding the rise of sports betting.

Roy Morgan Research recently released its latest Gambling Currency Report, which showed horseracing accounting for 50.9% of Australia’s total betting market (62.3% if you include harness racing). Sports betting managed only a 25% share, followed by greyhound racing at 12.5% and those aforementioned harness trotters at 11.4%.

Australia’s top two domestic sports leagues led the sports betting brigade, with 7.6% of sports wagers on the National Rugby League, while the Australian Football League claimed a 6.8% share. The catch-all ‘other’ category claimed the remaining 10.7%.

The Report revealed that 10.5% of Aussie adults (over 2m) had made a bet of some kind in the previous three months, with men (13.9%) more likely than women (7.3%) to have answered ‘yes’ to that question.