“There has always been a surge mentality to get in to as many markets as possible in gaming. It doesn’t mean every company is planning it right. Maybe you know of a company that isn’t even planning to expand at all.”

“There is no excuse to not be making international efforts with your online company. Every company is unique. Go and take that uniqueness, that hook, to a new market.”

– Me

History of Expansion

iGaming has always been a global affair. This industry took advantage of tech early and rapidly. This beast exploded across the world at light speed. That is the beauty of online tech, it works almost anywhere and instantly.

For the big gaming operators, like PokerStars, 888, Party and others, pioneering into new markets has been a focus point for as long as I can remember.

For the most part, the top companies expand well and plan well. Cutting edge expansion planning really. Not always positive results, but they try. ‘Stars, (whom has signed up almost 100M players), had a bad time going into New Jersey, as did Party Poker having their CEO Norbert Teufelberger detained by police in Belgium.