This is a guest contribution by Alessandra Binazzi, a Localization management consultant. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

iGaming companies can decide to enter new foreign markets for several reasons. Regulatory changes in certain countries, market potential of specific local markets, local partnerships, mergers and acquisitions, may all open up opportunities for new business.

Given an existing opportunity, there are then many factors an organization needs to consider when deciding whether and how to enter a new market: local consumer betting behavior, internet and mobile penetration, availability of viable payment methods, customer service. Each individual market can vary greatly, and failure to do proper due diligence upfront, may result in failure to succeed in the new market and wasted investment in money and time.

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