ICS to showcase latest product range at Betting on Football

Content and media specialists ICS Mediagroup will be showcasing a number of new products at Betting on Football later this month.

Having increased its footprint in Latin America and Africa over the last six months, ICS will be highlighting its portfolio of editorial, audio and video products which can now be delivered in 64 languages.

Key recent product launches include the establishment of engaging automated video which delivers quick-fire sports updates (such as after a goal has been scored) with a betting call to action delivered swiftly via mobile and social channels.

Meanwhile, ICS has recently expanded its live radio coverage in Africa, providing a football radio show in Ghana which follows on from its success in Nigeria. The company is viewing further international opportunities for ready-to-go radio shows.