Senior affiliate manager recognized at London industry awards for her pioneering management of the Michigan Lottery and Pennsylvania Lottery affiliate channels

Montreal, QC. 13th February 2019 – Income Access, Paysafe Group’s marketing technology and services provider, has announced that Senior Affiliate Marketing Coordinator Samantha Ross has won in the ‘Best Lottery Affiliate Manager’ category at this year’s iGB Affiliate Awards, held 8th February 2019 at The Brewery, London. Ross was recognized for managing the affiliate programs for Michigan Lottery, the US state lottery industry’s first affiliate channel, and for its second, Pennsylvania Lottery.

Now in its 12th year, the iGB Affiliate Awards, which follow the annual London Affiliate Conference, honour the iGaming affiliate managers and affiliates who have excelled in their verticals during the last 12 months. Online lottery’s recent diversification into new global markets, including the US, has given even more prestige to the iGB Affiliate award relating to this specific vertical.

Michigan Lottery launched an affiliate program powered by the Income Access software platform in January 2018. The state lottery also partnered with Income Access’ in-house affiliate management team to develop and implement a strategy to launch and grow the program in H1 2018.