India is set to surpass the United States as the world’s second largest internet market.

A new report by market researchers IMRB and the Internet & Mobile Association of India (MAI) says there will be 402m internet users in India by December, a 49% increase from the previous year. The number is all the more staggering when you consider that it represents just one-third of India’s 1.2b residents, leaving lots of room for further growth.

Men make up 71% of India’s online community, with a higher ratio (88%) in rural areas and lower (62%) in urban centers. However, the gender gap is closing, as the growth of new internet users is higher for women (39%) than men (28%).

Over two-thirds (69%) of users now access the internet on a daily basis, a 60% year-on-year improvement. India’s eight largest urban areas account for nearly one-third (31%) of web users, and while urban usage still outpaces that of rural areas, rural growth is rising at a faster pace (77%) than in cities (50%).