On June 4, two of India’s largest media outlets revealed that they had partnered to create a new fantasy sports website. The combination of the India Today Group, the largest print and electronic media company in India, with the most watched Hindi news channel, AajTak, creates a dynamic partnership that should give their site the opportunity to dominate this market.
The new sports portal is called “AajTak 11” and was launched recently at the Salaam Cricket 2019 Summit hosted at the Lord’s Cricket ground. This new fantasy Cricket site is the innovation of Australian cricketer Shane Warne, as well as Indian Cricket captain Sunil Gavaskar. The chairman and editor-in-chief of India Today, AroonPurie, is also a key member of this new venture.
According to the website, this new fantasy sports venture offers customers the opportunity to play for free, and win cash money prizes. The AajTak11.in website explains that those customers who are investing real money will be offered the platform at a discounted rate or for free in the future.
The platform itself is provided by the Corporate Fantasy League, a fantasy sports provider operated in Delhi by Experience Global Mobile Technologies Private Limited.