Greek gaming and lottery operator Intralot and UK-licensed sports betting technology provider Amelco have teamed up on a new omni-channel sports betting solution.

On Tuesday, Intralot and Amelco announced the signing of a definitive agreement for a new strategic partnership to develop “a suite of next-generation sports betting products” that will marry Intralot’s World Lottery Association-approved retail lottery experience with Amelco’s ATS online sportsbook platform.

The agreement calls for both companies’ technical teams to work side by side to co-develop a unique product. The companies say the new partnership will target “regulated lotteries and pure sports betting operators globally.”

Intralot CEO Antonios Kerastaris said his company’s experience in offering betting, lottery, interactive and video lottery terminal products in over 55 jurisdictions would be “widely enhanced by integrating Amelco’s innovative software functionalities.”