Investors Bank and New York Giants Expand Strategic Alliance

Flickr/Mike Lizzi

 Investors Bank and the New York Giants are expanding their strategic alliance during the 2019 football season. They began a 10-year partnership last year and are marking the second year by publicly introducing the New York Giants-branded debit card and checking account.

The New York Giants Checking Account was designed to engage and excite the football franchise’s enthusiastic fans. Investors Bank is prominently featuring the New York Giants logo on each account holder’s debit card and checks. Everyone who joins the Big Blue Checking Crew will have access to many premium features and amenities.   

Today, Investors Bank, the Official Consumer and Business Bank of the New York Giants, is publicly launching the New York Giants Checking Account during a “Signing Day” event at the Quest Diagnostics Training Center. New York Giants CEO John Mara will open one of the first Giants checking accounts. Investors Bank CEO Kevin Cummings and President Domenick Cama will present Mr. Mara with a personalized New York Giants debit card. Mr. Mara and the franchise’s senior management team will present official New York Giants game jerseys to Mr. Cummings, Mr. Cama and EVP Chief Marketing & Product Officer Dorian Hansen.

In discussing the partnership, Mr. Mara said, “The Giants and Investors Bank share the belief that our fans and their clients deserve an exceptional level of service, and we are both dedicated to achieving that goal. This expanded partnership will allow both the Giants and Investors Bank to continue to serve our communities in an innovative and transformative way.”

Investors Bank and the New York Giants are also announcing a joint corporate social responsibility program. Each time Big Blue scores either a touchdown, field goal or safety this season, Investors Bank will donate $250 to the non-for-profit CASA (Court Appointed Special Advocates for Children) of New Jersey. Dedicated, compassionate and highly trained CASA volunteers assist and serve some of the most vulnerable children in the region.

Reviewing the alliance, Mr. Cummings said, “Our bank continually strives to develop new and exceptional ways to serve our consumer and business clients, which is why Investors Bank is linked to the New York Giants. We are solidifying the relationship with the fabled Big Blue team by launching our checking account, which enhances the legacy of each organization. We are also grateful to be one of the only regional banks in America to partner with an internationally-known, professional football franchise.”  

New York Giants Checking Offers Many Premium Features and Amenities

Fans are invited to show their team pride by opening their New York Giants Checking Account at one of Investors Bank’s 147 branches. Fans will receive a 20 percent discount each time they use their Giants debit card to buy merchandise at www.shop.giants.com. The Giants Checking also comes with premium features such as free identify theft protection and cellphone insurance for three smartphones.

Banking with Giants Checking is convenient and rewarding. The dedicated client services team at Investors will help fans switch their account and join theBig Blue Checking Crew. Fans also have an opportunity to score big, and they may receive a cash reward by opening an account and referring their friends. For people who bank on the go, Giants Checking has a mobile wallet feature that is supported by the three major payment services, and they have access to exclusive New York Giants weekly postgame content that is presented in a mini-podcast format.

For more details about opening the New York Giants Checking Account, visit one of the Investors Bank’s local branches or visit https://www.myinvestorsbank.com/Giants.

Source Communications is the advertising agency of record for Investors Bank. Source’s President Larry Rothstein and his team played a key role in creating the marketing campaign to launch and build positive awareness about the New York Giants Checking Account.

Authored by: Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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