iPhone Users Spending 241% More on Handsets since 2007

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With the new iPhone 7 taking over from its predecessor as the priciest version of the handset to date, mobile casino LeoVegas carried out a study to find out just how much Brits are spending on the latest tech.

According to the research, it would have cost a staggering £6070 to buy the highest-spec handset each time an updated version of the iPhone was released, however, back in 2007 when the iPhone was first introduced, the 8GB device would have set you back just £269. Looking at today’s figures, that’s 241% less than the recently announced iPhone 7 Plus, coming in at £919.

So why do we spend so much to have the latest technology? The study revealed that one in five of us feel social pressure from our peers to have the hottest tech at our fingertips, with three quarters (74%) of those surveyed admitting to starting a new mobile phone contract before the end of their current deal. However, 40% claimed that they buy the latest tech simply because they have a genuine interest in new smartphones and gadgets.