ISG go to market with F1 package

Interregional Sports Group (ISG) are going to market with the first stage of their ground-breaking Formula 1 Betting Partner Package.

ISG’s commercial partnership with F1 was announced in September and the London based international sports media group are now ready to enter into discussions with bookmakers about a

Betting Partnership package.

‘We are extremely proud to have created one of the best premium sports assets available’ said ISG joint Chairman Tony Ragan. ‘This is a great opportunity for ambitious brands that want to extend their sportsbook’s reach and get ahead of the opposition,’ he added.