Italian football feels “extreme worry” at gambling ad ban

Italian sporting bodies and broadcasters are predicting the apocalypse if the country’s new coalition government follows through with its ban on all gambling advertising.

On Monday, Italy’s Council of Ministers approved the latest draft of the government’s so-called Dignity Decree. The text, which must be approved by the full parliament within 60 days, calls for a total prohibition on all gambling advertising and sponsorships as of January 1, 2019, with all existing deals to wrap up by June 30, 2019.

Reaction from Italian-licensed gambling operators has been harsh, while the Serie A top-tier football league issued a statement on Thursday expressing “extreme worry” for its financial future, given that 12 of its clubs had some kind of partnership with a gambling company in the 2017-18 season.

The league further claimed that cutting off this important revenue stream “would bring competitive disadvantages to Italian clubs, directing abroad advertising budgets meant for our teams.”