Italian land-based sports bettors really lousy at prognostication

Italy’s licensed online sports betting operators continue to lag their land-based counterparts in generating revenue, despite cleaning their clock in betting turnover.

Official figures published by Italian gaming news outlet Agimeg show overall land-based and online sports betting turnover hitting €878.8m in February, a 6.7% gain over the same month last year.

Italian-licensed online sites saw turnover rise 17% year-on-year to €505m, while land-based operators saw their share decline 4.7% to €373.3m. However, land-based punters are apparently much worse at prognostication, as land-based betting revenue totaled €73.1m while online betting revenue managed only €50.9m.

The SKS365 Group’s Planetwin365 brand hoovered up 16.1% of February’s online betting turnover compared to Bet365’s 15%, the only two operators to achieve double-digit slices of the overall online pie. However, Bet365 claimed a nearly 29% share of February’s online betting revenue, three times the 9.4% share enjoyed by Planetwin365.