Italy’s land-based sports betting growth surges in May

Italy’s regulated online gambling market posted strong double-digit gains across nearly every vertical except (what else?) poker in the month of May.

Figures released by Italy’s Agenzia della Dogane e dei Monopoli (ADM) regulatory body show overall sports betting revenue hit €134.1m in May, up 44.2% from the same month last year, pushing the year-to-date total up 11.7% to €698.5m. Goldbet retained the overall betting market share crown with 15.3%, just ahead of runner-up Snaitech at 14.9%.

While the overall revenue figure was significantly less than April’s €173.6m, growth was strong in both retail and online betting segments, although land-based wagering growth outpaced online for a change. Retail betting revenue grew 49.5% to €77.9m, while online improved 37.7% to €56.2m.

Goldbet also claimed the retail betting crown with a 20.2% share, followed by Snaitech (16.9%) and GVC Holdings’ Eurobet brand (14.6%). Bet365 led the online chart with a 13.56% share, narrowly ahead of its Italian archrival SKS365/Planetwin365 (13.35%) while Snai wasn’t far off the mark at 12.1%.