Italy’s online casinos nearly dethroned retail wagering in 2019

Italy’s online casino operators were the market’s standout performers in 2019 as sports betting growth slowed and poker’s decline continued unabated.

Data released this week by Italy’s Agenzia delle Dogane e dei Monopoli (ADM) regulatory body show the country’s sports betting operators generated combined land-based and online revenue of €1.59b in 2019, a 7.4% improvement over 2018’s result. Retail betting was up 3.2% to €867.5m while online betting improved 13.2% to €725.2m.

2019’s betting growth, which was 3.4 points lower than 2018’s 10.8%, came thanks to a phenomenal surge in December’s revenue, which leaped 123% year-on-year to €216m, the best showing of any month last year. While December’s online betting revenue nearly doubled to €91m, retail wagering soared 153% to €125m.

Bet365’s Italian site claimed top online betting honors in December, scoring an impressive 26.7% of turnover and 13.7% of online revenue. Playtech’s Snaitech division ranked second on the revenue chart with a 13.5% share, with SKS365 third with 12.1%.