Italy’s online sports betting shores up weak retail in November

The SKS365 Group reclaimed the Italian market’s online sports betting crown in November as online betting operators shored up a weak performance by their retail counterparts.

Figures released by Italy’s AAMS gambling regulator show the state’s online and land-based sports betting licensees generated revenue of €148.5m in November, a modest improvement over November 2017’s €147m. However, last month’s total represents a significant rise from October 2018’s €133.7m, so hurrah.

November’s gains came courtesy of online sportsbooks, which reported revenue rising 5% year-on-year to €65.1m, while retail revenue was down nearly 2% to €83.4m. For the year-to-date, the overall betting market is up 23.8% to €1.39b, with online up 25.5% to €593.7m and retail rising 22% to €791.4m.

SKS365’s PlanetWin365 brand reclaimed the online betting throne with 14.95% of total online revenue, narrowly outperforming perpetual rival Bet365’s 14.66% share. Snaitech (11.3%), Eurobet (9.9%) and Sisal (7.3%) rounded out the online top-five.