Japan’s lotteries hope online expansion can reverse slide

Japan plans to expand online lottery options this October in order to attract a younger generation of customers and hopefully avoid a third straight year of declining sales.

On Monday, the Japan Times reported that official internal affairs ministry data showed lottery ticket sales totaled ¥786.6b (US$7.1b) in fiscal 2017, a 6.9% decline from fiscal 2016’s total. This marks the second year in a row of falling sales and the first time since fiscal 1997 that the total has slipped below ¥800b.

Jumbo Takarakuji sales suffered an even greater decline, falling 13.1% to ¥325.6b. Number-selection lotteries provided the lone positive note, rising 2.6% to ¥380b after the maximum Loto 6 jackpot was doubled to ¥200m.

Lottery sales have been on a downward spiral since 2005, when sales peaked at ¥1.1t. Lottery profits – which are split between local and prefectural governments – have fallen from nearly ¥440b in 2005 to just under ¥300b in fiscal 2017.