Kambi expands Mexican presence via PlayCity deal

Sports betting technology provider Kambi Sports Solutions has expanded its deal with Mexico’s PlayCity brand.

In June 2015, Kambi inked a deal with Apuestas Internacionales S.A. de C.V., a division of Grupo Televisa, the parent company of the PlayCity casino brand. That deal called for Kambi to supply self-service betting terminals and OTC wagering in two PlayCity venues, with the potential of expanding that reach to PlayCity’s other venues, as well as into the online realm.

On Thursday, Kambi announced that the ‘proof of concept’ period had proven successful, meaning it will now expand its operations to 17 PlayCity casinos. Kambi has already gone live in five PlayCity venues, with the remaining 12 casinos to be hooked up by the end of March 2017. The deal also calls for Kambi to supply its products to PlayCity’s online and mobile channels.

News of the successful trial will help cushion the public blow Kambi recently received when Spanish operator Luckia dumped Kambi as its platform provider, opting to go with a sports platform supplied by rival SBTech.