Kambi strikes deal for Moldova sports betting launch

Sports betting technology supplier Kambi has extended its deal with Bulgaria’s national lottery operator to prepare for its entry into the Moldovan market this summer.

On Wednesday, Kambi announced that it was enhancing its existing relationship with National Lottery JSC, Bulgaria’s leading private gaming company, which operates locally under the 7777.bg online lottery and gaming brand. The two parties first hooked up in July 2017 after 7777 decided to add sports betting to its product mix.

The expanded deal, which replaces the parties’ original pact, will see Kambi support National Lottery JSC’s push into Moldova, which recently awarded the Bulgarian firm an exclusive 15-year contract to run its national lottery product and a new online and retail sports betting service. The new monopoly operation is a public-private partnership with Moldova’s Public Property Agency.

Kambi’s plan is to roll out the online sports betting product in Moldova “in the next few months.” Retail betting operations will be rolled out initially via “local stores” and eventually via a network of dedicated betting shops.