The Kindred Group has submitted a formal request for a gaming license with Sweden’s gambling authority. It wants to offer online betting and gaming services in the country and, if approved, could further enhance its gaming commitment to Sweden.
Kindred published a press release about the license request in which the company’s CEO, Henrik Tjärnström said, “It is very satisfying that we finally can take this important step towards fair and equal terms within the Swedish market, competing on the same level as other operators. Kindred has always applied great effort to understanding what our customers want, giving them a great experience in a safe and secure environment with the highest responsible gambling standards.
“What is even more pleasing is that we can extend our commitment to Swedish society through different sponsorships and partnerships. Already in the days following the Parliament’s ruling in June, we have demonstrated our ambition by signing a twelve-year sponsorship deal with the Swedish Elite Football Association.”
If the license is granted, Malta-headquartered Kindred could add Sweden to its growing list of markets. It already holds licenses for the UK, Romania, Malta, Ireland, Italy, Germany, Gibraltar, Denmark, Estonia, France, Belgium and Australia.