Kindred Group inks first US deal with Hard Rock Atlantic City

Malta-based online gambling operator Kindred Group has inked its first US deal through a partnership with Hard Rock International’s new Atlantic City casino.

On Friday, Kindred announced it had entered into an agreement with the Hard Rock Hotel & Casino Atlantic City that Kindred claims will allow it to “take its first important step towards offering US customers online sports betting and gaming services.”

The deal spans an initial five-year term, with an apparent option to renew for an additional five years, although at whose discretion this option might be exercised went unstated. Kindred, which announced its US ambitions during its second quarter earnings call last month, confirmed its pursuit of a Casino Service Industry Enterprise License from the New Jersey Division of Gaming Enforcement.

The deal announcement was short on specifics, with Kindred US senior VP Manuel Stan saying only that the company was convinced its new casino partner “will give New Jersey customers an absolutely great sports betting and gaming experience.”