Kindred Group launch Nordic VIP-focused online casino

Unibet’s parent company Kindred Group has launched a new online casino brand focused on Scandinavian high-rollers.

On Wednesday, the Kindred Group announced the launch of Storspiller.com, a new online casino brand focused on gambling whales – defined as customers “who play for £200 or more per month” – in Norway and Sweden.

Peter Ailing, Kindred’s head of Nordic public affairs, said that the company’s betting brands “know our customers well and we know what they want. The High Roller concept is a result of this knowledge.”

The Kindred Group believes in “the freedom of each individual customers and tools focusing on each customer, instead of setting a collective limit.” As result, Ailing said the Storspiller site will provide “a safer gambling environment and a better reward system” for these VIPs.