Ladbrokes has launched its new Playtech-powered desktop platform, providing the easiest customer experience across web, mobile, tablet and other devices.

The single Playtech-developed platform is designed to combine its sportsbook roadmap and development into a single work-stream with one front-end technology provider (Mobenga), deployed across key digital devices, improving speed and efficiency of product delivery.

The latest Ladbrokes desktop sportsbook will also be supported by Playtech Sports’ new NGen system, a fully bespoke solution capable of handling large volumes of data across concurrent sporting events and thousands of betting markets.

The new platform will also focus on football ahead of the start of the 2015/16 football season, with a suite of innovations and promotions designed to attract football customers.