Larry Flynt can’t catch a break.

The Hustler adult entertainment founder has been slapped with a four-count lawsuit accusing him of ripping off the name “Lucky Lady” for his newly opened casino in California.

Gaming company Isle of Capri Casinos Inc. claimed that it had warned Flynt’s team against using “Lady Luck” and “Lucky Lady”—which the company owns numerous trademarks for—back in 2014, prompting the businessman’s team to pull out the “intent-to-use” application they filed for Larry Flynt’s Lucky Lady Casino.

This July, however, Flynt began using “Lucky Lady” for his California casino, the company said in its complaint filed in Los Angeles federal court.