One of the UK’s leading lottery betting providers, Annexio, is unleashing TV presenter Keith Lemon as the face of LottoGo.com with the launch of a national TV advertising campaign starting on the 1st October.

A series of ads, written by and featuring the much-loved alter-ego of comedian Leigh Francis, will air to lift the brand profile and encourage visits to the website, LottoGo.com. Filmed in and around London, the entertaining ads (one featuring Leigh Francis’ real-life mum) highlight the potential multi-million jackpots available to win with LottoGo.com.

Keith Lemon said: “Had a great time filming the LottoGo.com ads, working with my mum. She is the loveliest lady. She deserves more than a box of chocolates. So, if I did win on LottoGo.com and could clone meself. I would and One of me would stay at home with her and look after her. Aren’t I a nice son!”

It is the first time Annexio has undertaken TV advertising, and company CEO Tom Brodie said that Keith Lemon was a natural choice for a celebrity tie-up.