After being commended at the back end of last year for its innovative use of Twitter, mobile casino LeoVegas (www.leovegas.com) is launching an engaging social media campaign to promote its new Michael Jackson-themed game.

Bally’s ‘Michael Jackson King of Pop’ is due to launch online and on mobile at LeoVegas on 23rd May 2016. To celebrate its release, the mobile casino is asking the public to test out their lip-syncing skills and take part in the ultimate Michael Jackson lip-sync battle.

The nation’s ‘Smooth Criminals’ are being encouraged to step forward and show LeoVegas how ‘Bad’ they really are using Dubsmash, or a similar app, to create Michael Jackson themed lip-sync videos.

To enter, the competitors must share their videos with @LeoVegasUK on Twitter, Instagram or Facebook with the hashtag #MJLipSync – props and dance moves are more than welcome!