The online gambling site of Quebec’s provincial gaming monopoly is branching out into eSports betting.
On Friday, Loto-Quebec announced that it had rolled out a new eSports category via its Mise-o-jeu sports betting offering. Loto-Quebec’s online gambling site Espacejeux.com is currently offering 13 different markets on this weekend’s StarCraft II World Championship Series (WCS) Summer Circuit Championship.
The WCS event is taking place in Montreal for the first time as part of the DreamHack Open: Montreal weekend that gets underway on Friday (12) and concludes on Sunday. Loto-Quebec has teamed up with DreamHack by sponsoring the Loto Quebec Indie Zone, which will offer free space to a dozen local independent game studios to showcase their products.
Around 10k eSports enthusiasts are expected to attend the DreamHack Montreal event. Loto-Quebec’s director of sports and entertainment betting Louis Beaudet said demand for eSports betting opportunities was growing and Loto-Quebec was “filling the gap by offering a secure and honest environment for placing bets.”