Loto-Quebec’s online gambling revenue improved more than one-third in its most recent fiscal year

According to its annual report released last week, the Canadian provincial gambling monopoly said its Espacejeux.com online gambling operations were “still very attractive,” with revenue rising 35.2% to a not at all butt-ugly C$66.2m (US $51.6m) in the 12 months ending March 31.

The company says all of Espacejeux’s gaming verticals are “gaining ground” and its new mobile product was helping bring in new players. The December 2015 decision to boost the pitiful payout ratio at its Mise-o-jeu parlay sports betting offering is reportedly paying off (although no specifics were offered) and its nascent political prop wagers are said to be off to a good start.

However, the fact that Espacejeux is forced to compete with internationally licensed online operators means the site’s market share remains mired at a pitiful 25%. If only there was some way of artificially tipping the scales so that Quebecois punters would have absolutely no choice but to settle for Espacejeux’s homegrown offering.