Online lottery betting operator Lottoland is looking to stir-up the hornet’s nest with provocative advertising blitz ahead of the Melbourne Cup Day.

The Gibraltar-based operator had been under fire a lot lately as local lotteries led by news agents and gambling giant Tatts Group Ltd. launched an attack against “fake lotteries” that gobbled up much of their revenues.

According to The Sydney Morning Herald Report, Lottoland will be coming out of its self-imposed marketing restraint and pepper the TV and radio airwaves with advertisements leading to the Melbourne Cup Day.

Lottoland is set to introduce to Australia its latest campaign, “The Jackpot That Stops The Nation”, which, it says, will give gamblers the chance to win a $100 million “jackpot” on Melbourne Cup Day.